About Moxie

Marie Hoäg, MBA

 Hello. I'm Marie Hoäg (pronounced Hoy-g) and welcome to my website.  

I'm a Clinical Hormone Coach and HRT Practice Consultant for prescribing practitioners. 

I created this website for women and health coaches who want to learn how to restore and preserve a healthy menstrual cycle for as long as woman wants even if she no longer has all her parts.

I don't believe women have to ever experience menstrual cycle dysfunction, perimenopause or menopause (and many other conditions) in their lifetime, and I'm happy to teach you what I know.

Marie Hoag

My Story


I’ve spent the majority of my life in extreme states of estrogen deficiency yet I didn’t know it at the time.  I thought that feeling horrible, painful periods, mood swings, getting headaches and feelings of doom everyday were a normal part of a woman's life.

I've spent most of my adult life going from coast to coast and doctor to doctor to figure out why I was so depressed.  It seemed every doctor was grabbing at straws and couldn't put their finger on what was wrong.  Virtually every doctor said I was mentally ill and had a chemical imbalance, and that I would be that way my entire life.  I was also told my mental illness was hereditary and that I would be on medications for the rest of my life just to function.  

Over a 20 year span I was prescribed multiple cocktails of psychotropic drugs.  At one point, my doctor said I was on my last cocktail of meds and they too will stop working, and I should consider shock therapy as an option in the near future.  This was devastating to me.  I had a hard time excepting this to be my life.  There was a time where I felt terribly defeated and I should just concede to the fact that I am a "mentally ill" person.  But deep inside I didn't feel like a mentally ill person yet that's what everyone was telling me. 

Below is minimal list of some of the conditions I was dealing with from puberty to my late thirties:

  • Severe depression, anxiety, mood swings, crying spells, irrational thinking, self loathing, self hatred, suicidal thoughts, anger outbursts, bi-polar-like behavior, inability to cope, negative thought processes, periods of isolation
  • Debilitating periods, irregular menstrual cycles, PMDD, endometriosis, blood clots, migraines, headaches, lower back pain, severe cramps
  • Constipation, diarrhea, nausea, gut issues, bloating, flatulence, GI problems
  • Cognition issues, poor memory, lack of comprehension and understanding, inability to focus or carry out tasks
  • Fibromyalgia, muscle atrophy, low libido, low energy, lethargy, lack of motivation and drive

You could just imagine the medications I needed just to manage the symptoms of these conditions.  (And the side effects of those medications was miserable.)  These things affected my life, my school, my work and my relationships, especially my relationship with myself and how I saw myself in this world.  I really felt doomed and questioned if I wanted to live my life this way.

It wasn't until I met a doctor who didn't look at these conditions as issues to manage, but instead was more interested in how all these things work together and addressed the cause at the core.  I was in my mid-thirties when I met Dr. Nagel and took my first female hormone lab panel.  He was able to explain to me why I was so depressed and how estrogen and other deficient hormones affected all the conditions I was experiencing. 

It was a combination of the right diet, the right lifestyle, and the right hormone therapy for me that changed my life.  It wasn't an easy process and took me a while to get everything dialed in just right but now I no longer have any of those conditions or take any medications to manage them.

It took me a while to get used to feeling good all the time. For a while I was feeling like the other shoe was about to fall but now I'm used to being emotionally stable and physically strong.  I never imagined a life without mood swings, irrational thoughts, or crying for no reason.  Sometimes it's hard to imagine how my life used to be.  Being mood-swing free, emotionally stable, and pain-free is something I celebrate.  It's nice to know I can not only depend on myself to fully function, but I can also consistently depend my emotions, behavior, and stable moods.  I never thought I could feel so alive.

Getting on the right diet, lifestyle, and hormone therapy system changed by life so much that I changed my career to help other women get their lives back too.  I started working with Dr. Nagel and attended the same education and training he did so I can learn more about how to balance hormones for women.  I became a hormone coach in the clinic and have worked with over 20,000 cisgender and transgender patients over a 16+ year period.  This experience enabled me to see what happens first hand in a clinic with hormone replacement therapies as well as what I was experiencing as a patient.  After seeing patient after patient get their hormones balanced, I knew I needed to share how to do this not only with women, but also physicians who don't get hormone balancing training or education in medical school.

I believe women have been sold a bill of goods by the Medical Establishment that they have to live with "mental illness".   The mental illness I was told I had was really a hormone (mostly estrogen) deficiency coupled with a crappy diet and lifestyle.

I am happy to tell you that you may not have a mental illness or other conditions you were told you have to live with.  I'm here to teach you what diet, lifestyle, and hormone therapy might work for you to help you get your life back. 

My Professional Background

Professional Education

I have a hunger for knowledge in female hormone medicine and attend conferences continuously.  I have nearly 20 years of extensive professional education and clinical training in Functional, Nutritional, Lifestyle, Anti-Aging, and Integrative Medicines, to name a few.  And thousands of hours of fellowship education in female hormone health from institutions such as:

  • American Academy of Anti-Aging Medicine
  • The Institute for Functional Medicine
  • Scripps Center for Integrative Medicine
  • International Hormone Society
  • Academy of Integrative Health & Medicine
  • Institute for Wellness Education
  • American College For Advancement In Medicine
  • International Peptide Society
  • Numerous other Alternative, Integrative, and Anti-Aging Medicine institutions

Comprehensive Research

It wasn't enough to be a female hormone conference junkie, I needed to know more.  I have spent the last 10+ years passionately and comprehensively researching Female Hormone Medicine with a deep dive focus in:

  • Estrogen
  • Endocrine Dysfunction
  • Hypoestrogenism
  • Estrogen Deficiency Diseases
  • Menstrual Cycle Dysfunction
  • Ovarian Dysfunction
  • Premature Menopause
  • Perimenopause
  • Menopause
  • Female Hormones
  • Female Hormone Replacement Therapies

Clinical Experience

I had the distinct privilege to work with a female hormone specialist in Northern California.  I opened a Hormone & Menopause clinic and a Transgender HRT clinic helping thousands of cisgender and transgender patients get their hormones balanced. 

Opening a hormone clinic and working as a clinical hormone coach has enabled me to establish clinical hormone balancing protocols that help women get their hormones balanced, and educate doctors how to balance hormones for women.

The most rewarding part of my career is the direct contact with patients and watching them transform into the people they want to become.


My Mission

Getting on the right hormone therapy changed my life.  It has kept me depression-free and organically happy.  I thought it was just me getting my life back but watching thousands of other women do the same right before my eyes has led me to want to take this knowledge and experience and share it with the right people. 


My mission for women is to educate women how to get their hormones balanced the right way so they won't have to spend the rest of their lives suffering the mental, emotional, behavioral, and physical dysfunction estrogen deficiency brings.



My mission for physicians and physician extenders is to educate and clinically train them how to effectively prescribe the right hormone therapy, dosed in the right amounts, and administered in the right manner so they can get their female patients hormones balanced to the Hormone Sweet Spot, and help them build their hormone practices into successful profit centers.

Health Coaches

To educate and train established health coaches and licensed healthcare practitioners to be effective and exceptional Female Hormone Coach specialists to help their clients get their hormones balanced to the Hormone Sweet Spot, and help them build successful private hormone coaching practices.



My mission for compounding pharmacists is to offer the most clinically effective and sustainable advanced female hormone replacement therapy solution for compounding pharmacies that includes prescriber clinical application training.


Sister Sites

Panacea Sciences is my website for professionals where I offer advanced education and clinical application training for female hormone health exclusive to established:

Physicians & Physician Extenders

Compounding Pharmacists

Licensed Healthcare Practitioners

Certified Health Coaches 

(This is where you'd refer your doctor for Hormone Sweet Spot training.)

Panacea Sciences Website

Panacea Medicine Company is my private pharmaceutical grade female hormone balancing supplement line that helps women balance their lives and their hormones.

My unique formulas are used in hormone and menopause clinics to help women get to their Hormone Sweet Spot.

Panacea Medicine Company Website

A Personal Note


Welcome and thank you for reading down to here.  

I wanted to add this personal note to let you know that with nearly 20 years experience as a clinical hormone coach and educator, I’ve seen what works and what doesn’t work with regards to female hormone balancing.  I've worked with thousands of patients on virtually every hormone replacement therapy system available.  I have also been a happy guinea pig and tried virtually every method of HRT.  I have personally seen and felt how most hormone therapy works and when they fail.

I consider myself pretty knowledgeable in menopause not because I've gone through it (which I have, three times), but because of my extensive education and training, and more importantly, because I've worked as a clinical hormone coach in a hormone specialty clinic with thousands of women suffering from PMS, perimenopause, and menopause, and hundreds of other mental, behavioral, and physical conditions women are told they have to live with.  I've witnessed that most of the mental, behavioral, and physical complaints women have are largely due to estrogen deficiency and gut dysbiosis, and do not exist in women whose gut is clean and hormones optimal. It's hard to deny what I see in the clinic when women eat the right foods, live the right lifestyle, and take the right hormone therapy for them.

My approach to menopause is not mainstream, it's quite unconventional but effective for most women.  I look at perimenopause and menopause as a choice because I've seen it only exists in women whose estrogen remains too low for too long.  When estrogen and other hormones are restored with the right hormones, in the right doses, and in the right manner, most women can avoid perimenopause and menopause altogether, and the miserable mental, behavioral, and physical ailments that accompany them.  Restoring and maintaining a healthy menstrual cycle changes the brain and body of a woman for the rest of her life on many levels.  This is what women and doctors need to know.

I may be a bit candid at times but you'll get the clinical truth about menopause, perimenopause, and all the other mental, behavioral, and physical conditions brought on by endocrine dysfunction and gut dysbiosis from my personal and clinical perspective.  

Thank you for being a part of this. It is my honor and privilege to help you in your hormone journey.

Warm regards,

Marie Hoäg