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About Moxie

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Marie Hoäg, MBA

Hello. I'm Marie Hoäg (pronounced Hoy-g) and welcome to my website. I am a clinical hormone coach, HRT physician educator, perimenopause and menopause specialist, and speaker with nearly 20 years of professional experience. I have worked directly with hormone therapy physicians and patients utilizing the most advanced and cutting-edge hormone replacement therapy approaches on the market.

Because I understand what happens to a woman's brain and body when she has too little estrogen and what happens when she has enough, I am a strong advocate for estrogen and optimal estrogen levels in women. With over fifteen years of clinical and academic research in estrogen, estrogen deficiency diseases, menstrual cycle establishment and regulation, and advanced female hormone restoration therapies, coupled with my personal HRT experience and experience as a clinical hormone coach with over 30,000 patients, I know more about estrogen, estrogen deficiency diseases, and female hormone therapies than most.

I started the MeNoPause Moxie website and blog to educate women after I realized that women (and doctors) lack knowledge and truth regarding menstrual cycle regulation, PMS, PMDD, perimenopause, and menopause reversal and prevention. I noticed many were talking and posting on such topics who've never directly worked with hormonally challenged women, never had formal education or application training in female hormone therapies, or had any clinical experience or sustainable success in female hormone balancing.

I also noticed the lack of education and clinical application training doctors are given in medical school about estrogen and adequate dosed female hormone therapies, and as a result, women are needlessly suffering from mental illness and physical decline at all ages. This is why I founded Panacea Sciences, a company dedicated to educating and training physicians about estrogen and how to prescribe and balance hormones in a manner so that generally healthy women can establish and maintain a regular menstrual cycle for as long as they choose, even if they no longer have all their parts. We are also dedicated to training health coaches to become clinical hormone coaches to help these doctors get their patients' hormones balanced and keep them balanced.

In addition to my many years in the female hormone medicine field, I'm a certified transformational life coach. Formally educating myself on the technique and clinical practice of transformational life coaching came naturally because of the transformation women make when given enough of the right hormones. Balancing hormones is a mental and physical transformation process and part of clinical hormone coaching is assisting women through this transformation.

Marie Hoag
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Professional Background

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Professional Education

I have a hunger for knowledge in estrogen and female hormone medicine and attend conferences continuously. I have nearly 20 years of extensive professional education and clinical training in Functional, Nutritional, Lifestyle, Anti-Aging, and Integrative Medicines, to name a few. And thousands of hours of fellowship education in female hormone health from institutions such as:

  • American Academy of Anti-Aging Medicine
  • The Institute for Functional Medicine
  • Scripps Center for Integrative Medicine
  • International Hormone Society
  • Academy of Integrative Health & Medicine
  • Institute for Wellness Education
  • American College For Advancement In Medicine
  • International Peptide Society
  • Women's Hormone Network
  • Numerous other Alternative, Integrative, and Anti-Aging Medicine institutions
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Comprehensive Research

It wasn't enough to be a female hormone conference junkie, I needed to know more. I have spent the last 15+ years passionately and comprehensively researching Female Hormone Medicine with a deep dive focus in:

  • Estrogen
  • Endocrine Dysfunction
  • Hypoestrogenism
  • Estrogen Deficiency Diseases
  • Estrogen Dominance
  • The Estrobolome
  • Menstrual Cycle Dysfunction
  • Ovarian Dysfunction
  • Premature Perimenopause (POI)
  • Premature Menopause
  • Early Menopause
  • Perimenopause
  • Menopause
  • Female Hormones
  • Female Hormone Replacement Therapies

Clinical Experience

I had the distinct privilege to work with a female hormone specialist in Northern California. It was by far one of the best experiences a woman can have so I opened a Hormone & Menopause clinic and a Men's Health clinic helping thousands of patients get their hormones balanced. 

Opening a hormone clinic as a clinical hormone coach and working with hormone therapy specialists has enabled me to establish clinical hormone balancing protocols that help women get their hormones balanced, and educate doctors on how to balance hormones for women.

The most rewarding part of my career is the direct contact with patients I have watching them transform into the people they want to become as they eat the right things, live the right lifestyle, and take the right hormone therapy dosed in the right amounts and taken the right way.

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My Story 

I’ve spent the majority of my life in extreme states of estrogen deficiency yet I didn’t know it at the time. I thought that feeling horrible, painful periods, mood swings, getting headaches, and feelings of doom every day were a normal part of a woman's life.

I've spent most of my adult life going from coast to coast and doctor to doctor to figure out why I was so depressed. It seemed every doctor was grabbing at straws but couldn't put their finger on what was wrong.  Virtually every doctor said I was mentally ill and had a chemical imbalance, and that I would be that way my entire life. I was also told my mental illness was hereditary and that I would be on medications for the rest of my life just to function.  

Over a 20 year span, I was prescribed multiple cocktails of psychotropic drugs. At one point, my doctor said I was on my last cocktail of meds and they too will stop working, and I should consider shock therapy as an option in the near future. This was devastating to me. I felt disparaged. I had a hard time excepting this was to be my life. There was a time where I felt terribly defeated and I should just concede to the fact that I am a "mentally ill" person. But deep inside I didn't feel like a mentally ill person yet that's what everyone was telling me. 

Below is a minimal list of some of the conditions I dealt with from puberty to my late thirties:

  • Severe depression, anxiety, mood swings, crying spells, irrational thinking, self-loathing, self-hatred, suicidal thoughts, anger outbursts, bi-polar-like behavior, low self-confidence, inability to cope, negative thought processes, periods of isolation, anxiety, and overwhelming feelings of fear
  • Debilitating periods, irregular menstrual cycles, PMDD, endometriosis, blood clots, migraines, headaches, lower back pain, severe cramps
  • Constipation, diarrhea, nausea, gut issues, bloating, flatulence, GI problems, sugar, and simple carb cravings
  • Cognition issues, poor memory, lack of comprehension and understanding, inability to focus or carry out tasks
  • Fibromyalgia, muscle atrophy, low libido, low energy, lethargy, lack of motivation and drive

You could just imagine the medications I needed just to manage the symptoms of these conditions. (And the side effects of those medications were miserable.)  These things affected my life, my school, my work, and my relationships, especially my relationship with myself and how I saw myself in this world. I really felt doomed and questioned if I wanted to live my life this way.

It wasn't until I met a doctor who didn't look at these conditions as issues to manage but instead was more interested in how all these things work together and addressed the cause at the core. I was in my mid-thirties when I met a hormone specialist and took my first female hormone lab panel. He was able to explain to me why I was so depressed and how estrogen and other deficient hormones affected all the conditions I was experiencing. 

It was a combination of the right diet, the right lifestyle, and the right hormone therapy for me that changed my life. It wasn't an easy process and took me a while to get everything dialed in just right but now I no longer have any of those conditions or take any medications to manage them.

It took me a while to get used to feeling good all the time for no reason. It was a feeling I only had every once in a while and lasted a short period of time. For a while, I was feeling like the other shoe was about to fall and had a low level of anxiety about it not lasting but now I'm used to being emotionally stable and physically strong. I never imagined a life without mood swings, irrational thoughts, or crying for no reason. Sometimes it's hard to imagine how my life used to be. Being mood-swing-free, emotionally stable, and pain-free is something I celebrate and do not take for granted. It's nice to know I can not only depend on myself to fully function, but I can also consistently depend on my emotions, behavior, and stable moods. I never thought I could feel so alive.

Getting on the right diet, lifestyle, and hormone therapy system changed my life so much that I changed my career to helping other women get their lives back as well. I started working with that hormone specialist who helped me learn so much about balancing hormones for both men and women. I also joined him in his education and training and attended conferences and lectures on female hormone health. This is partly how I was able to learn so much about female hormone balancing. I became a hormone coach in the clinic and helped hormone specialists with over 30,000+ male and female cisgender and transgender patients over an 18+ year period. This experience enabled me to see what happens firsthand with real patients taking various types of HRT at various doses. As I was learning about optimal hormone balancing, and watching patients transform, I was experiencing optimal hormone balancing myself. Seeing patient after patient get their hormones balanced, and feeling as good as I do on hormones, I knew I needed to share how to do this not only with women but also with physicians.

I believe women have been sold a bill of goods (and a bunch of mind-altering drugs) by the Medical Establishment that women are crazy and have to live with "mental illness". The mental illness I was told I had was really a hormone (mostly estrogen) deficiency coupled with a crappy diet and lifestyle.

I am happy to tell you that you may not have a mental illness or other conditions you were told you have to live with. I'm here to teach you what diet, lifestyle, and hormone therapy might work for you to help you get your life back. 

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My Mission

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Getting on the right hormone therapy has changed my life mentally and physically. It has kept me depression-free and organically happy.

I thought it was just me getting my life back, but watching thousands of other women in the hormone clinic experience the same thing right before my eyes has led me to want to take this knowledge and experience and share it with the right people. 


My mission for women is to educate and help women on how they can get their own hormones balanced the right way so they won't have to spend the rest of their money and their lives suffering the mental, emotional, behavioral, and physical dysfunction that estrogen deficiency brings.


My mission for physicians and physician extenders is to educate and clinically train them how to effectively prescribe the right hormone replacement therapy, dose them in the right amounts, and administer them in the right manner so their female patients can get their hormones balanced to the Hormone Sweet Spot, and keep them balanced there indefinitely.

Health Coaches

To educate and train established health coaches and licensed healthcare practitioners to be effective and exceptional female hormone balancing coach specialists to help their clients get their hormones balanced to the Hormone Sweet Spot, and help them build successful hormone coaching practices.


My mission for compounding pharmacists is to offer the most clinically effective and sustainable advanced female hormone replacement therapy protocol and solution that includes prescriber clinical application training and ongoing hormone coaching patient support.

Hormone Coach Training

Sister Site


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Panacea Sciences is my professional website where we offer: 

Advanced Hormone Balancing for Women

Female HRT Clinical Application Training for Prescribers

Hormone Practice Consulting

Clinical Hormone Coach Training

Estrogen and Hormone Replacement Therapy Research


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